A group of active Twitter users engage in grassroots activism and use Tweetstorms to call attention to issues. They want to create a brand identity that would allow them to easily find each other on Twitter.

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Approach We used vibrant, bright, high quality images that were easily identifiable by the brand colors. Fun profile images used viking and roman helmets to conjure the image of warriors. Custom social media graphics in tweets. allowed the users to increase impressions as research shows that Twitter algorithms favor tweets with visual content. 

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Scope Logo, Social media profile images and graphics.