A New Jersey based political action committee that raises money to help female Democratic candidates who are running for local or county-level office, needed a brand strategy that would help in their mission.

 

Approach Clever use of a female stick figure allowed us to create an easier acronym for the "Send Women to City Hall" name. The same stick figure was then used repeatedly to create other interesting graphic elements throughout the materials. To add further interest, we turned the traditional tri-fold on its side and used an accordion fold to deliver messaging and data on the need for more female elected officials.

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Scope Logo, Business Cards, Brochure.