Mock Newspaper Lit Drop
Mehrotra for Council
In 2018, I was a candidate for Borough Council in my town in New Jersey. Branded graphics were created to meet all the needs of the campaign.
Approach Running for Council as a Democrat, I chose to create a logo that combined the green from the town's color with a dark blue. The white circle on the logo and lawn signs reminded voters of the rising sun of a brand new day. The historic campaign used strong visuals on all its materials, including mail pieces that were created to call attention on-going issues at Borough Hall. We created a mock newspaper to highlight the issues on the campaign which was then hand delivered, paper-boy style to every residence in the municipality.
Scope Logo, Yard sign, Swag, Walk cards, Lit-drop pieces, Mail pieces, Door hangers, Digital ads and videos, Social media graphics.