After a close run in 2018, John FX Keane decided to run again for New Providence Boro Council in 2019 and opted for a more targeted approach in his campaign materials.

 

Approach To build on the success from the previous year, we opted to keep his logo similar to his previous one but opted for a fresh new look for the walk card and all his mail pieces. We created pieces that told more of a personal story while continuing to emphasize his experience. Inspiring visuals drew the voter in. A core issue on for the campaign was sustainability, so we created a modified 'green' logo for the reusable bags the campaign used as a giveaway. 

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Scope Logo, Swag, Lawn Sign, Mail pieces.