Karigar & Co.
A Kolkata-based fashion house decided to re-brand as 'Karigar' which means artisan in Hindi, putting the emphasis on their craftsmanship.
Approach We paid homage to the karigars by incorporating a threaded needle into the wordmark logo. The gorgeous outfits and photographs speak for themselves, so the layout on the website and lookbook are kept modern and minimalist.
Scope Logo, Business Cards, Hang Tags, Website, Lookbook.