A Kolkata-based  fashion house decided to re-brand as 'Karigar' which means artisan in Hindi, putting the emphasis on their craftsmanship.

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Approach We paid homage to the karigars by incorporating a threaded needle into the wordmark logo. The gorgeous outfits and photographs speak for themselves, so the layout on the website and lookbook are kept modern and minimalist.

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Scope Logo, Business Cards, Hang Tags, Website, Lookbook.