Fairer NJ, a political action committee on the issue of education and fair public school funding required a digital presence that would allow them to push out content that was current and relevant.
Approach With their core audience of voters with young children in mind, we created a family friendly website that allowed them to share their messaging though mission statements and press releases. Rapid response content was added such as resources for families during the Coronavirus crisis and social-distancing measures. A branded email campaign allowed the PAC to increase its reach in an active manner.
Scope Logo, Website, Email campaign, Social media.